Author Archives: Talking Medicines

Talking Medicines close investment


Glasgow healthcare data start-up, Talking Medicines, founded by Jo Halliday, Scott Crae and Elizabeth Fairley, has secured its first institutional investment as…

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Asthma cohort within Medsmart®

Connecting pharma company marketing execs to real world asthma patients

The Medsmart® App supports a high number of people who self report that they suffer from asthma. It offers marketing execs in…

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What happens once patients pick up their medicines?

Medsmart® data insights provides a window into the real world behaviours of health care consumers in terms of how they use their…

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Linking video content on Medsmart

Sponsored video content on Medsmart®

We are ready to link sponsored video content on the Medsmart® App. Audio visual content is a huge part of our daily…

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Digital health consumers

Bolder moves in Digital Health

Does there need to be bolder moves in digital health? Big players are investing and developing solutions outside of the traditional pharma…

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Travelling with medicines

60% of people don’t adhere to medication when travelling

60% of people did not adhere to their medication regime during travel*, with potential negative effect on health and wellbeing as a…

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The role of consumer segmentation in Pharma Marketing

Real world consumer segmentation

As its brand planning season in the Pharmaceutical world it is a useful time to reflect on how this process can be…

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NHS turns 70 with Medsmart

Medsmart® celebrates NHS turning 70 today!

Medsmart® celebrates NHS turning 70 today! “The collective principle asserts that…no society can legitimately call itself civilised if a sick person is…

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Unlocking amition_Medsmart

Unlocking Ambition award recognises Medsmart®

Talking Medicines, a Glasgow based data tech company providing real world medicines insight to Pharmaceutical Companies, are over the moon to have…

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Patient review of Medsmart®

Patient reviews of Medsmart® are really important to us in keeping close to how the App is used & can be improved.…

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