Category Archives: News

Patient, Patient, Patient !

At about this time of year the reflection begins for brand planning. Is patient centricity on your agenda? Do you have insight…

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WES awards

Award nomination for Taking Medicines!

“The Women’s Enterprise Scotland Awards is a great vehicle for shining a spotlight on the emerging talent and some of the more…

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Why is it so hard to engage in mobile health?

Why is it so hard to engage in mobile health? We all know that there is an established need for health Apps…

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Asthma cohort within Medsmart®

Connecting pharma company marketing execs to real world asthma patients

The Medsmart® App supports a high number of people who self report that they suffer from asthma. It offers marketing execs in…

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real world data medsmart

Medsmart® engaging with 10,000 people!

GATHERING REAL WORLD DATA THROUGH OUR PATIENT ENGAGEMENT TOOL- MEDSMART®: We see ourselves at the centre of real world data on patient insights…

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Real World Data

Real World Data Transforming Healthcare

For this latest opinion piece our CMO Dr Scott Crae MRCVS discusses the way real world data is enabling the transformation of…

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Digital Health

Digital Health: NHS Joined Up Service

During the last 12 months, 3000 GP practices were connected to over 25 million UK patients in a new way, by offering…

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Adherence: Enhanced Studies Through Medsmart

Our CMO Scott Crae examines how the Medsmart platform can transform Pharma Co adherence studies from retrospective to pro-active campaigns.   Read…

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prescribing errors

Prescribing Errors and Self Checking

Chemist and Druggist have highlighted the BBC Inside Out story on Boots ‘self-checking’ of medicines and their relation to prescribing errors. Pharmacists…

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digital health solutions

Digital Health Solutions- Keep it Simple

“Putting the Patient at the centre of Digital Health Solutions” involves one key thing – Keeping it Simple. Patients in the 21st…

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