Let’s Talk Medicines
Great ideas often come from a great conversation, the Talking Medicines blog site is a place where you can find the latest thinking and trends in pharma marketing and data
Classifying Patient and Professional Voice in Social Media Health Posts: Understanding the Power of Words
We continue to contribute toward the scientific validation of analysing social media to listen to the Voice of the Patient. We are advancing knowledge in this field through AI. Read a summary of the research article below put together by Talking Medicines.
Data-Driven Healthcare: Exploring the Impact of Big Data in Medicine
Data-Driven Healthcare: Exploring the Impact of Big Data in Medicine Patient-Centric Insights: Big Data and Medicines Welcome to our blog...
Boosting Your Healthcare Ad Agency’s Success with Drug-GPT™
Boosting Your Healthcare Ad Agency's Success with Drug-GPT™ Over the past year, various Generative Pre-Trained Transformers (GPTs) have...
The Role of Artificial Intelligence within Mental Health
Following mental health awareness week it is important to recognise that 1 in 4 people will experience a mental health problem of some kind each year in England.
Empowering Health Literacy: The Path to Informed Decision-Making and Better Health Outcomes
Health literacy goes beyond the ability to read medical information; it encompasses the skills needed to understand, interpret, and apply healthcare knowledge to make informed decisions. “Nearly 36 percent of adults in the U.S. have low health literacy, with disproportionate rates found among lower-income Americans eligible for Medicaid. [Collectively] low health literacy is estimated to cost the U.S. economy up to $236 billion every year”
Women Turning to Social Media for Support as they Go through the Menopause
Women Turning to Social Media for Support as they Go through the Menopause There has been a sharp increase in the number of women talking...