Tag Archives: Real World Data

Asthma cohort within Medsmart®

Connecting pharma company marketing execs to real world asthma patients

The Medsmart® App supports a high number of people who self report that they suffer from asthma. It offers marketing execs in…

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The role of consumer segmentation in Pharma Marketing

Real world consumer segmentation

As its brand planning season in the Pharmaceutical world it is a useful time to reflect on how this process can be…

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Head of Sales for Medsmart® real world data

Nina leads the real world data sales team. The Talking Medicines team are delighted to announce that Nina Lionaki has joined us.…

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real world data medsmart

Medsmart® engaging with 10,000 people!

GATHERING REAL WORLD DATA THROUGH OUR PATIENT ENGAGEMENT TOOL- MEDSMART®: We see ourselves at the centre of real world data on patient insights…

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Real World Data

Real World Data Transforming Healthcare

For this latest opinion piece our CMO Dr Scott Crae MRCVS discusses the way real world data is enabling the transformation of…

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Adherence

Adherence: Enhanced Studies Through Medsmart

Our CMO Scott Crae examines how the Medsmart platform can transform Pharma Co adherence studies from retrospective to pro-active campaigns.   Read…

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